Client

Sequoyah Homes with Keller Williams Signature Real Estate is a repeat client that loves to show appreciation to their clients and their referral partners whom they refer to as their "Raving Fans". Rich and Angie came to us in early March for two different gifts: a smaller "pop-by" gift for past clients and a larger gift box for their referral partners. Since St. Patrick's Day was right around the corner, it became the theme for both gifts. The theme was subtly incorporated into the referral partner gift boxes and was much more apparent for the pop-by gifts.

 

Gifts

Tennessee-made products were specifically chosen for both gifts, as Rich and Angie sell real estate in East Tennessee. For the fully apparent St. Patrick's Day themed pop-by gifts, a yellow and green color scheme was chosen. Branded linen drawstring bags, custom screen-printed to highlight the lantern icon used in the Keller Williams Signature logo, enclosed gold colored treats. Gift recipients were treated to Tennessee Toffee Co.'s butter pecan toffee and TruBee Honey's mini honey pots of gold with wooden mini honey dippers. In an additional nod to the theme, branded Irish Blessing cards were included with each bag. The pop-by gifts were finished with a green satin bow and a "Lucky to have you as a client" gift tag to tie the color scheme and theme together.

Our theme approach for the referral partner gift boxes was much more subtle. Rich and Angie chose to have one of our Signature Collection gift boxes, the Traditional Blessing Mini - For Him, upgraded to feature their brand. A traditional blessing links gift items to well wishes such as honey so that the recipient may remember life's sweetness. We changed the color palette of our traditional blessing insert card to their signature black and white and used pops of gold to subtly tie in the theme. We added the tagline, "You and your referrals are GOLDEN to us!", along with their contact information, to bring it all together.

 

From the Client

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